ERAS Customs & Classics unveils British heritage cars

ERAS Customs & Classics held an exclusive event to launch the prestige brand Alvis in the UAE with a grand afternoon tea for 100 special guests at the British Embassy in Dubai on 30th March, at which the all new Lotus Evora 400 was also unveiled. Alastair Long, Deputy Consul General, British Embassy Dubai and Kevin Jones, Senior Managing Director, Al-Futtaim Auto Centers, unveiled the British heritage cars and two customers were the first to receive the keys to their new cars from Kevin Jones.

The British motor industry can be traced back to the late 1880s and the best motor vehicles were built with a passion for ultimate performance, which is still fundamental in today's market. ERAS Customs & Classics is the Middle East distributor for a range of British heritage brands from classics to the latest high performance sports cars.

In addition to Morgan and Caterham Cars which are on display at the company's Dubai Festival City showroom, Alvis and Lotus are the latest supercar models which are ready to set the road on fire. ERAS Customs & Classics also offers exquisite car restoration for classic cars and custom design options for new vehicles, as well as assisting customers in finding or designing their dream car through a combination of contemporary design and professional craftsmanship, and has restored classics including the Jaguar E-type, Austin Healey and Triumph.

For the ultimate driving experience, Alvis is an exceptional quality supercar. With 100 years of heritage and production limited to five cars per year, Alvis are hand-built in Britain, with everything from the concept to the finished rolling chassis designed and engineered by Alvis to suit the individual owner. The result is a custom new car, made to the owner's specifications.

The all-new Lotus Evora 400 was track tested by prominent members of the media and customers on 23rd March at the Dubai Autodrome, prior to its launch at the British Embassy Dubai. The Lotus Evora 400 is faster and dynamically more capable than its predecessor, leading to greater agility and a more involving drive. The pure power indulgence gives a maximum speed of 300 kilometres per hour and acceleration of 0 - 100 kilometres per hour in just 4.2 seconds, six seconds faster than the previous model.